About Magnolia Creations, LLC.
Magnolia Creations, LLC provides tailored support for nonprofit organizations' meetings and events. Our services include Board of Directors meetings, annual conferences, training sessions, and galas. We help clients who seek unique experiences, comprehensive planning services (including venue selection, vendor and budget management, risk assessment, event success, and ROI), and a streamlined approach to ensure their event aligns with their vision.
By utilizing our services, organizations can benefit from our expertise, skills, and knowledge, allowing them to focus more on the program itself.
We are successful because we:
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Support organizations with customized and strategic execution to support the mission, goals, and objectives.
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Provide professionalism, project management, and organizational skills to support your C-Suite meetings involving executives and VIPs.
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Ensure all our Event Planners understand how to execute complex logistics, take a proactive approach to contingency planning, and identify risks and barriers.
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Keep Diversity, Equity, and Inclusion (DE&I) strategies top of mind to foster inclusive event design through ADA accessibility, cultural sensitivities, and the use of minority-owned businesses.
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Assist with budget setting, including identifying hidden costs, and maintain open dialogue to establish realistic expectations. Then, negotiate with vendors to stay within budget.
Planning a successful meeting or event involves many moving parts—choosing a venue, securing vendors, managing guest lists, coordinating schedules, and ensuring everything runs smoothly. The complexity can be overwhelming, especially without expertise or resources.
Magnolia Creations, LLC will solve these most problematic planning issues for your organization
Budget Management CHALLENGE: Budget constraints are common, and it can be difficult to find vendors and venues that meet expectations within the financial limits. OUR SOLUTION: We work with our clients to establish a clear budget and find cost-effective solutions that don’t compromise quality. Our relationships with vendors help with competitive pricing, discounts, and package deals, ensuring the event stays within budget.
Time and Resources CHALLENGE: Organizers often have limited time and resources to manage the multitude of tasks involved in an event, especially if they have other professional responsibilities. OUR SOLUTION: By outsourcing, clients save time and focus on their core responsibilities. I have established networks and tools that allow for efficient execution, saving clients time and effort.
Technical and Logistical Coordination CHALLENGE: Events often require intricate logistics, including technical requirements for presentations, sound systems, lighting, and seating arrangements, which can be challenging for untrained individuals to manage. OUR SOLUTION: Technical and logistical needs require coordination with specialized vendors to ensure that every aspect of the event, from AV equipment to guest seating. Magnolia Creations, LLC is fully committed to being on-site to manage these aspects for our clients.
Attendee Experience CHALLENGE: Ensuring a smooth and memorable experience for all attendees can be difficult, especially when managing large groups or high-profile guests. OUR SOLUTION: Our business focuses on the attendee experience by considering every detail: from personalized invitations to event flow, food and beverage services, and post-event follow-up. We ensure that every guest feels valued, and the event runs smoothly.
Event Success and ROI CHALLENGE: For corporate events or meetings, the goal is often to achieve specific outcomes, such as increasing brand awareness, driving sales, or strengthening relationships. Measuring the return on investment (ROI) can be difficult. OUR SOLUTION: We help design events with measurable goals in mind, from marketing strategies to attendee engagement tracking. We can also gather feedback, analyze data, and ensure that the event achieves its intended purpose, thereby enhancing the client's ROI.
Crisis Management CHALLENGE: Events may face unforeseen challenges, such as last-minute changes in guest numbers, inclement weather, or technical issues. OUR SOLUTION: Our Event planners are experienced in handling crises and can quickly adapt to changes. Having contingency plans in place and ensuring that the event continues smoothly without visible disruptions, is what we do!
Meet the Owner
Hi! I'm Linette and I have been an experienced Meeting and Event Planner for the last 29 years. How did I get here?
My love of travel led me to pursue a degree in Travel Hospitality Management, I flew the friendly skies as a flight attendant, dabbled in data analysis, but found my true passion in meeting and event planning. I went on to earn my Certified Meeting Professional (CMP) accreditation, Digital Event Strategist (DES) certification, and have a host of other certificates in the Diversity, Equity, and Inclusion (DEI) space.
I started Magnolia Creations, LLC because I wanted to work on projects that light me up inside, choose clients that allow me to design unique and unforgettable experiences, and satisfying my Type A personality's need for ambitious pursuits.
I lost my mother at an early age, and she was considered a remarkable woman by all who knew her, akin to Magnolia Creations, LLC. and there was no better way to honor my mother than to name my company after her.
When I'm not planning, I enjoy reading, spending time with family & friends, and giving belly rubs to Richard (my family's miniature Schnauzer)
Linette Beckham-Gaskins, CMP, DES
CEO | Owner
Magnolia "Maggie"
